IQOS have developed an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without the smoke or ash of cigarettes. Their products are not intended for non-smokers or ex-smokers.

The IQOS devices use sophisticated electronics to heat real tobacco in compatible sticks (HEETS) to a precise 350°C instead of burning it which gives the sensation of smoking but with the exhale of a smoke free vapour. They emit on average 95% lower levels of harmful chemicals compared to cigarettes in a test environment. 

A specially designed tobacco stick is inserted into the IQOS holder which uses a unique heating blade made of gold and platinum coated in ceramic. Specialist electronics control the temperature to ensure there is no combustion.
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